community outreach
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You may have noticed that many new brick and mortar businesses fail within the first year or two of opening. Beyond the prerequisites of “location, location, location,” exceptional product quality, and superior customer service, the absence of marketing and communications is a leading causes of failure among brick and mortar startups. Some companies launch without…
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Consider This Leveraging a chamber of commerce membership into business development is as easy as wining and dining your way through ribbon cuttings … or is it? In reality, leveraging a chamber membership isn’t always what it seems. When I enrolled in my first chamber, I thought the best way to make new connections was…